AMA Publications The American . Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion.

Advertising: Concept and Copy by George Felton starting at $0.99.

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs.

American Marketing Association . The Answers in Action podcast dissects the risks of Facebook advertising and Nate Elliott, principal of Nineteen Insights, .

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